Roxette is a Swedish pop rock duo originally consisting of Marie Fredriksson and Per Gessle, both of whom were already established musicians in Sweden prior to the band's formation. Fredriksson had released a number of successful solo albums, while Gessle had been the lead singer and songwriter of Gyllene Tider, a band which had three number one albums in Sweden. Acting on the advice of Rolf Nygren, the CEO of their mutual record label EMI, Fredriksson and Gessle collaborated to record "Neverending Love", the first single from Roxette's 1986 debut album Pearls of Passion, which was a hit in Sweden.